About Unibet Group


  • One of the largest online gambling operators in Europe
  • Offer Sports Betting, Casino Games, Bingo, Poker
  • Over 15.8 million registered customers
  • Unibet Group companies hold local gambling licences in UK, France, Belgium, Denmark, Germany (Schleswig-Holstein), Italy, Australia, Ireland, Romania and Estonia.
  • The Unibet Group also holds international gambling licences in Malta, Gibraltar and Alderney. Unibet pays betting duties in all markets in accordance with applicable local laws
  • Listed on Nasdaq Stockholm
  • Founding member of the European Gaming & Betting Association
  • Innovative Player Safety Early Detection System (PS-EDS)

The Unibet Group is one of the largest online gambling operators in Europe; offering sports betting (pre-match and live), casino games, bingo and poker to over 15.8 million registered customers in more than 100 countries.

We are a digital leader, with more than 17 years’ experience in providing safety and pioneering development in the digital world.

We are a regulated operator and hold licences in several European Union countries (France, Belgium, Denmark, Italy and the UK) as well as Australia. We are now publically-listed company on the Nasdaq Stockholm Exchange with offices throughout the world; including Sweden, Malta and the UK.

Responsible Gaming is very important to us – we understand the risks, and as such we are a founding member of the European Gaming & Betting Association and a leading driver of the EU Responsible Gaming Day in EU Parliament. Since our launch, we have invested more than €200m to the development of a secure and reliable platform – providing a safe customer environment. We make annual contributions to organisations that help the prevention and treatment of problem gambling and are committed to being transparent.

Our innovative Player Safety Early Detection System (PS-EDS) analyses individual customer behaviour to ensure you stay in control and to detect, at a very early stage, potential problem behaviour. It supports the education and information of our customers about the best possible tools we offer to control their gambling behaviour and provide a secure and entertaining experience.

Online safety is also something we take very seriously. Our dedicated security team monitor threats in order to proactively counter any suspicious activity, making sure no one can access your details. We're proud of our reputation as a trusted site and continue to work to ensure you can enjoy gaming with us in confidence.

Based on a motto of ‘By Players, For Players', we continually strive to put customers at the centre of our business with a focus on delivering an outstanding client experience. Our hard work and dedication has been rewarded with numerous accolades over the years.